Existing magazines:
Terrorizer magazine is one of the more alternative metal magazines, focusing on some more extreme metal bands, and less well known acts. The look is pretty dark, using a for of death metal logo style text for the masthead. They make frequent use of WoB and almost always use a bleed effect for the front cover. Terroriser predominantly focuses on some of the more extreme bands in the genre, however it takes quite a light hearted approach and relishes in some of the stereotypes of the genre.
Metal Hammer is one of the more mainstream offerings in the metal industry they tend towards covering the more mainstream bands. The imagery is pretty similar though, the use of WoB and bleeds are very common, and the masthead is very much like that of a classic heavy metal band.
Zero Tolerance is the most underground of the popular metal magazines, focusing mainly on some of the most extreme and also more alternative artists like black metal, post black metal, dark ambient, and noise music. The cover page is a lot more subtle than that of the other two, the simpler style of text is very apparent, and not so stereotypically "metal". However bleeds are still popular, and WoB is still frequently used. I prefer this more alternative approach to the music as it tends to present metal music as more of an art form and a lifestyle than just popular culture. It stays true to the rejection of popular culture that extreme music has come to personify, and in a sense even reflects the counter culture attitude of some of the heavier sub genres like black metal.
corpse paint.
Kieren Barr
My target audience will be people of all genders and ages, who love extreme and alternative music. By alternative I don't mean indie bands who play really dull rock music. To clarify I mean things like post black metal, dark ambient, noise music and other progressive artistic genres.The age range will be more aimed at the young adult and adult audiences rather than children though, as a lot of the topics addressed by such bands include adult themes such as violence, misanthropy and self abuse.However some topics are more socially acceptable, like nature, heathenism and more beautiful melancholy rather than the hate and depression expressed by more anti cultural bands. The target audience cannot realistically be defined by a JICNAR scale, or psychographics as metal and especially the more extreme and obscure forms are a culture in themselves and are enjoyed by people from all backgrounds and of all ages. My audience is going to be particularly interested in the meanings and creative process of the songs and production. They are people who are interested in music primarily and a scene or youth culture secondarily, after all the fusion of jazz, black metal, ambient and folk doesn't really appeal to people specifically interested in any of the particular social groups, but rather a more independent open minded kind of listener.
